The Hidden Growth Lever: Why Nearshore Support Is a Game-Changer for MSMBs

Every June 27, the world celebrates Micro-, Small and Medium-Sized Enterprises (MSMEs) Day, recognizing the vital role these businesses play in driving innovation, employment, and economic resilience. But while MSMEs make up over 90% of all businesses globally and contribute more than 50% of employment worldwide according to the United Nations, they often lack one key ingredient for accelerated growth: operational bandwidth.

If you're a startup founder or the executive of a growing SMB, chances are you’re wearing multiple hats—handling strategy one moment and vendor follow-ups the next. So how do you grow without burning out or overextending your team? The answer may lie just south of the border.

Nearshore Outsourcing: The Strategic Shortcut MSMEs Are Missing

When we hear the word “outsourcing,” we often picture large corporations offloading call centers or tech support to distant countries. But a new trend—nearshoring—is changing that picture for smaller businesses.

Nearshore outsourcing means delegating business processes and repetitive tasks to teams in neighboring or nearby countries. For U.S. businesses, that often means working with talent in Mexico and Latin America. The difference? You're still working with high-quality professionals, but in the same time zone, with similar cultural and business norms, and at a fraction of the cost of building your team locally.

Why do we say this? Outsourcing is no longer just about cutting costs—it’s a strategic move for growth. And the numbers don’t lie:

• A report by Deloitte found that 59% of businesses now use outsourcing as a cost-cutting tool, but 78% do it to gain operational flexibility.

• A McKinsey study on fast-growing SMBs showed that the most successful companies outsourced or automated non-core functions early on—freeing up internal teams to focus on what matters most.

• Nearshoring to Mexico can reduce labor costs by up to 50-70% compared to hiring U.S.-based staff, all while maintaining bilingual and technically skilled team members.

How can nearshore outsourcing help your MSMBs?

Think beyond customer support. Nearshore talent can handle a range of tactical but essential business functions, such as:

• Finance & Accounting: AP/AR, invoicing, collections, treasury support

• Marketing: CRM management, campaign execution, email list coordination

• Admin & Back Office: Calendar coordination, travel logistics, vendor communication

• Sales Support: Lead generation, pipeline follow-ups, order processing

Instead of investing heavily in expanding your local team, nearshore outsourcing lets you build lean, cost-efficient support systems that scale as you grow.

Let’s take a look at a 20-person e-commerce company based in Texas. Their in-house team was overloaded—marketing campaigns were falling behind, invoices weren’t sent on time, and customer follow-up suffered. By partnering with a nearshore provider, they onboarded:

• 1 remote marketing coordinator

• 1 AP/AR assistant

• 1 executive admin

Within 60 days, the CEO reported spending 40% more time on strategic planning instead of day-to-day tasks. The best part? Their labor cost increased by only 20%, but productivity jumped over 40% across departments.

What can nearshore outsourcing do for you?

Micro, small, and medium-sized enterprises are the backbone of the U.S. economy, but they rarely have the resources of a Fortune 500. Celebrating MSME Day means acknowledging that these businesses deserve access to the same tools—just scaled to their reality. 

Nearshore outsourcing levels the playing field.

It’s not just about saving money. It’s about staying competitive, staying sane, and building a foundation that supports sustainable growth.

If you're ready to stop multitasking  and start focusing on what truly matters—strategy, growth, and innovation—let’s talk. Axia helps SMBs like yours build high-impact, nearshore teams without the overhead. Request a free consultation and discover what’s possible.

About the Author

Victor Robles is the Co-Founder of Axia Global Hire, a U.S.-based company that helps small and mid-sized businesses scale operations by connecting them with top-tier, bilingual professionals from Mexico and Latin America. With over 20 years of executive experience in finance, M&A, and operational restructuring, Victor has helped dozens of companies transform by adopting smarter outsourcing strategies.