Because talent knows no borders, we unlock its potential.
OUR STORY
It started with a bold question:
What if small and mid-sized businesses could scale faster by focusing on what they do best, while we built the high-performance teams behind them?
We’ve spent decades leading teams in operations, finance, customer care, and technology.
We kept running into the same issue: businesses spend too much time trying to build the right team, and not enough time doing what they do best.​
Delays in hiring, rising costs, compliance challenges, and unreliable talent pipelines turn support functions into stress points.
Leverage nearshore, cross-border talent. Axia makes it easier for growing companies to access the people they need, when they need them, with zero friction.
The solution?
We provide fully compliant, high-performing support teams from Mexico so that growing companies can stay focused on building, innovating, and leading, not on managing endless back-office headaches.
Our Mission
Empower companies with exceptional talent.
WHAT WE LIVE BY
Our Vision
Redefine cross-border hiring to become the #1 source of support talent for SMB.
We believe talent makes the difference, not location. Behind every profile is a real person with ambition, skills, and heart.
Trust is the foundation of our company. We deliver what we promise, and we own what we do.
Our job is to make our processes frictionless, fast, compliant, and smooth.
We focus on what matters. When the right person meets the right role, real growth happens.
The best people aren’t found in one place, they’re everywhere We’re here to connect global opportunity with global capability.
THE PEOPLE BEHIND AXIA
Victor Robles
Co-founder & Strategic Financial Leader
A strategic finance and operations executive with over 20 years of experience, Victor has led multidisciplinary teams across the U.S., Mexico, and India, delivering results in M&A, financial planning, and operational transformation. With a background in scaling businesses and integrating advanced systems, he’s driven growth for global companies through smart restructuring, optimized performance, and cross-border leadership. A lifelong triathlete, Victor brings discipline, resilience, and a global mindset to every challenge, whether in business or on the bike.
Araceli Gaona
Co-founder & Business Strategy Leader
With over 10 years of experience in strategy, data analytics, and customer experience, Araceli blends sharp business acumen with a relentless focus on the details that elevate a brand. She’s led cross-functional teams across startups and scaling organizations, translating insights into action and designing experiences that turn customers into loyal advocates. An entrepreneur herself, Araceli brings deep empathy for the hustle she knows what it takes to build something from scratch. Fueled by curiosity and clarity, she drives decisions that connect data with heart and brands with their true potential.
José Antonio Sánchez
Co-founder & Operations and Experience Leader
With more than 25 years of experience in customer care and operations, Jose Antonio has led high-performing teams across four continents, building environments rooted in satisfaction, efficiency, and innovation. His career spans global brands and industries, where he’s built service teams into industry benchmarks and scaled operations across the Americas and Europe. He’s passionate about crafting systems where talent thrives and business goals are exceeded. A natural mentor and culture builder, Jose Antonio believes in unlocking potential through purpose, empathy, and world-class execution.
Daniela Medina
Co-founder & Human Resources Leader
With over 8 years of experience in HR and organizational development, Daniela partners with companies, leaders, and teams to drive cultural transformation rooted in empathy, growth, and conscious leadership. Certified in coaching and trained in Gestalt psychotherapy, she designs leadership programs and feedback systems that align business goals with individual well-being. Her work builds environments where transparent communication, emotional intelligence, and high performance go hand in hand. A firm believer in human potential, Daniela helps leaders create lasting impact through authentic connection with themselves, their people, and their purpose.